The 4K HDR era. Now playing.
Apple TV 4K lets you watch movies and shows in amazing 4K HDR quality. Streams live sports and news. And has great content from apps like Netflix, Hulu, and ESPN.

4K HDR sets a new standard.
4K gives you a crisper picture using four times more pixels than standard HD. High Dynamic Range (HDR) delivers brighter, more realistic colors and greater detail. From the hottest new movie to your favorite TV show, everything is more lifelike than ever.

News and sports. Streaming live.
Apple TV 4K offers the live content you care about most - news and sports. You'll find your favorite sports from apps like NBA and MLB and late-breaking news from apps like Bloomberg and CNN, so it's easier than ever to watch the live programming you love.

The Apple TV app puts everything you watch in one place.
The Apple TV app lets you browse content from over 60 video services without switching from one app to the next. You'll find movies, shows, and handpicked recommendations. The Apple TV app is already on iPhone, iPad, and Apple TV and works seamlessly across them all. So if you stop watching in one place, you can start again later on a different device.

Watch Now
Watch Now serves up your favorite shows. It features Up Next, which lets you pick up where you left off, and What to Watch, where you'll find handpicked recommendations.

Library
Everything you've purchased from iTunes, along with your current rentals, shows up in your Apple TV app library. And if an HD title in your library is released in 4K HDR, it automatically updates for free.

Story
The Store tab is the best place to find the latest video services and the content they offer. You can also find the latest movies, shows, and more on iTunes.

Search
Find movies and shows by entering a title or actor in the Search tab. Or ask Siri anytime - no matter what you're looking for.

The Apple TV app is also on your iPhone and iPad.
You ask.
Siri delivers.
No more typing to find exactly what you're looking for. Just ask Siri for a movie, show, genre, actor, or song you love. Siri also shines when you're not sure what you want. Just say something like "Show me movies in 4K," and Siri delivers.

Super performance.
Superior graphics.
The A10X Fusion chip provides a powerful platform for enjoying richer, more interactive games and apps. And you'll find them all in the App Store for Apple TV. When you add accessories like game controllers and headphones, you can take your experience to the next level.

Sky
Sky is a romantic, social adventure brought to you by thatgamecompany, the makers of the BAFTA award-winning game Journey. Join hands with your loved ones to explore this mysterious theme park.

Your photos, videos, and music. It's all on TV.
Enjoy photos and videos from your iCloud Photo Library or shared albums on the big screen. Connect Apple Music to your home theater. And let your friends and family share their photos and videos with AirPlay.

Photos and Videos
Memories automatically creates collections of your best photos and videos, and Apple TV lets you see them in 4K. If you create Live Photo loops or bounces on your iPhone, you can share those on the big screen, too.

Apple Music
Apple Music gives you access to over 40 million songs on your Apple TV. So you can use it to power the party or just listen, explore, and discover great music with family and friends.